How to be assertive at work, as a woman

Assertiveness is an essential leadership trait. But bias makes this challenging for women to navigate, as a majority of women receive negative feedback when they are assertive. In this video, we provide advice on how you can strategically assert yourself to show strong leadership skills without being penalized for it. By focusing on shared goals and demonstrating empathy, you can lead in a way that inspires and brings out the best in everyone.